Tag Archive for ‘Starbucks’

Starbucks Uses Social Media to Engage Passive Candidates

Using Social Media to Attract & Engage Passive Candidates
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Starbucks Sensational Turnaround = Communication

In 2008, after a decade of phenomenal growth, Starbucks began to struggle as it faced both slowing sales and increased competition. Would Starbucks become a poster child for “a company that grew too much, too fast”? Today, the company is a turnaround success. So how did they do it? The answer = communication.
 
According to the [...]

Starbucks Uses Social Media to Drive Engagement

Employee Engagement has been on the top of many companies agendas for the past couple of years. Many consulting firms and research companies have tried to pinpoint the top drivers of employee engagement – why? Because, it is becoming increasingly recognized that employee engagement drives profitability.
 
While many studies have identified several drivers of employee [...]

Starbucks Uses Social Media to Build Engagement

More and more of the trendsetting companies are using social media initiatives to build their brand, listen to conversations, gather feedback from consumers, answer questions, and launch new products and promotions. Increasingly these companies are making the direct link between social media and customer engagement, but how are they using these same tools to drive [...]

Should Starbucks Join the Conversation?

McDonald’s is taking “pot shots” at Starbucks. To this point, Starbucks has declined to join the conversation.
 
 
 

I am a huge Starbucks fan, but even I am questioning the large spend on a coffee. Given the economy is in a downturn and people are starting to question every expenditure – do you think Starbucks should [...]