Tag Archive for ‘engagement’
Does Satisfaction Matter? Probably Not!
We have been focused on the importance of employee engagement for quite a while. Why? An engaged workforce is very different from one that is merely satisfied.
Engaged employees feel energized, passionate, involved, dedicated and committed to the organization. They believe that they can impact the quality of work/products/services; the customer experience and the profitability of [...]
“I Have the Best Job At…”
Have you ever dreamed about what your “best” job would be? Would it be one that gives you freedom and flexibility? A culture of innovation? Openness? Empowerment? Sun Microsystems has created a series of videos that position the company as one where employees talk about “having the best job at Sun because…”
Interesting. More and more [...]
Why Limit Co-Creation to Customers? Why Not Co-Create Employee Products & Services?
Co-creation is the practice of product or service development that is collaboratively executed by developers and customers together. We are increasingly witnessing the emergence of companies that enable customers to design and develop their own products. Great idea!
Here are a couple of examples:
Blank Label Shirts – “Co-create your customer men’s shirt within 10 minutes.”
Chocri [...]
How To Make the Most of Your CEO Tweets & ING
What do we want to hear from a CEO on Twitter? We want to see them engaging in conversation, sharing ideas, and showing a human face. For many months, we have been lamenting the fact that Banks just aren’t engaging in social media. We know they are listening, but unfortunately they aren’t participating and are [...]
McDonald’s Leverages Social Media to Engage Employees
McDonald’s is a very interesting case study, as the company has not only effectively leveraged social media internally to engage employees, but is now focusing on how to enable employees to talk positively and ethically about the brand externally.
On the internal side, McDonald’s understands the importance of engaging employees.
“At McDonald’s Canada, connecting with our customers [...]
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