All Things Employee

Citi Launches New Blog – “The New Citi”

It is interesting to see a bank try to re-create itself. Citibank launched a new blog site titled: The New Citi - that highlights how the Bank is evolving. It asks individuals to “Join the conversation about reform, recovery and responsible finance. Tell us what’s on your mind.”

Great idea? We aren’t so sure.


I mean – when a Bank has to come out and let people know that clients are its focus and that their new cornerstone is responsible finance – it begs the question…is it too late to take responsibility?


While we love the idea of using social media to build brands – sometimes reiterating what people already expect may do more damage than harm.


What do you think?

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