Archive for December, 2009
Starbucks Uses Social Media to Drive Engagement
Employee Engagement has been on the top of many companies agendas for the past couple of years. Many consulting firms and research companies have tried to pinpoint the top drivers of employee engagement – why? Because, it is becoming increasingly recognized that employee engagement drives profitability.
While many studies have identified several drivers of employee [...]
Starbucks Uses Social Media to Build Engagement
More and more of the trendsetting companies are using social media initiatives to build their brand, listen to conversations, gather feedback from consumers, answer questions, and launch new products and promotions. Increasingly these companies are making the direct link between social media and customer engagement, but how are they using these same tools to drive [...]
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